Retainer Account Services
Rebuilding your marketing foundation is one thing. Promoting your company is another. The famous line, “If you build it, they will come,” simply doesn’t apply in the business world. Budgeting, planning, and executing an annual marketing plan are services Milestone offers on a monthly retainer basis.
Milestone marketing plans break down into three categories:
Print Marketing includes traditional tactics like advertising, public relations, and direct mail. Print stuff can also include tangible things like collateral materials and promotional products.
Web Marketing includes digital tactics like your website, email campaigns, social networks, and search engine optimization. Web stuff can also include blogging, videos, and online advertising.
Event Marketing includes face-to-face marketing like tradeshows and seminars. These tactics typically involve print stuff and web stuff coordinated together to support the event.
The common denominator among these marketing projects is they involve a level of frequency (daily, weekly, monthly, quarterly, annually), which requires ongoing project management and client engagement to review and approve progress.