Countdown to Grand Opening

Less than two weeks remain until 2010 and only ten more days until our Grand Opening Celebration on New Year’s Eve. After the RSVP deadline last Thursday the headcount was in the low 50’s. After calling everyone else on Friday the number is in the low 100’s. Plus I left a bunch of messages so we could easily hit a buck-fifty for the big party.

I can’t tell you how excited I am to have so many friends coming to support the launch of Milestone Marketing Associates. Dozens more cannot attend as they are traveling over the holidays. I wish you all the best and a safe return.

As for the rest of us we’re in for a treat. Don’t worry about parking. Valet. No need to bring anything. We have a fully-stocked bar, plenty of beer, wine, and soft drinks.

Eat dinner before you come because we’re not starting until nine o’clock. However, don’t stuff yourself because we’re serving tasty snacks and desserts.

We also have party favors for everyone and a champagne toast to ring in the New Year. Best of all, we have live entertainment all night long from my favorite local band, Kettle of Fish.

If the weather is anything like it was this weekend, the indoor/outdoor venue located just north of the Stickney Point Bridge with waterfront views of Siesta Key will be perfect.

I would be remiss if I didn’t mention the marketing value of this event. Of course we’re excited to officially launch the business and ring in the New Year with all of our friends. And it goes without saying that this is an investment in referral-driven lead-generation.

However, simply mailing an invitation and business card to everyone I know went a long way towards establishing Milestone Marketing Associates in the minds of the mouths most likely to spread the word. And particularly valuable is the undeniable effect of picking up the phone. One day of calls created more awareness and generated genuine interest with one confirmed appointment and a request for proposal.

Until next week,
Matthew Anderson, President
Milestone Marketing Associates, Inc.