Pass the Gavel

Last week’s update focused on technology (by the way you still have time to register for this month’s STF Techbyte Luncheon on Tuesday, June 18). This week we’ll take a look at another passion of mine, the American Advertising Federation. In fact you can watch me being interviewed right now in a new video series called AdLibs.

I joined ‘AdFed’ about six months after starting Milestone, and for the last 12 months I’ve served as president of AAF-Suncoast. This month marks the end of my term as president, and at a special beer-themed event on Wednesday, June 26 I will pass the gavel to my successor.

You won’t want to miss this one. Not only will there be free beer sponsored by our generous host, but we also have a beer-related keynote speaker with Marty Kohr, an advertising industry veteran known for Budweiser’s ‘wassuup’ campaign, who will talk about Keeping Your Brand Fresh.

Speaking of fresh brands, we’re in for another great year at AAF-Suncoast with incoming president Vivian Owen. In addition to spearheading our new AdLibs video series, the Ringling College of Art and Design faculty member decided to update our chapter’s identity by soliciting new logo designs from club members.

Look for the ‘new’ AdFed Suncoast coming soon. And rather than fade into the comfortable role of immediate past president, I am sliding over to the Internet chair and Milestone is redesigning our club website. Stay tuned…

Until next week,

Matthew Anderson, President
Milestone Marketing Associates, Inc.