Golden Nuggets

Last week I attended the Accrisoft Summit here in Sarasota. Attendees were encouraged to view their businesses as digital marketing agencies rather than mere web shops so they don’t become obsolete. Facilitating the change in perspective, presenters followed a “theory of abundance” sharing best practices and offering a number of “golden nuggets.”

One such nugget came from Michael Reynolds, President/CEO of SpinWeb. Michael is also a speaker, and one of his popular topics is called Inbox Zero: How to Become an Email Ninja. It’s a great way to manage your email and your time. If you’re interested you can sign up here for his next webinar on Friday, February 24 from 12-1pm.

Other nuggets came in the form of sales processes and pricing strategies, not only for building websites, but also for related online marketing services like search engine optimization, social media management, email marketing, and more. It was an eye-opening experience that will improve our business.

Another event with the potential to improve your business is the American Advertising Federation Suncoast Marquee Event. Register now to learn how to Fascinate in the First Nine Seconds from Sally Hogshead on Wednesday night from 5-8pm at the Polo Grill and Bar. And if you’re planning to attend the ADDY Awards Gala this year you can register for both events and save twenty dollars!

Until next week,

Matthew Anderson, President
Milestone Marketing Associates, Inc.