I have to admit that I was pretty surprised by the number of responses I received from the Herald Tribune. As part of our public relations campaign in support of the business launch, we wrote a few press releases, posted them on our website, and distributed a couple to the local media.
So far the SRQ daily picked us up online and the Gulf Coast Business Review ran an article in the web version of their weekly publication. It’s always great to see your PR campaign start to generate press, but when the Herald ran the announcement in Thursday’s business section, it actually generated a few phone calls. I didn’t think that many people still read the paper!
Between last week and the week before, it definitely feels like things are starting to happen for Milestone Marketing Associates. In part I am referring to our fist paying customer and a handful of comp and trade work, but another turning point seems to be the fact that people are starting to call us rather than the other way around.
Two weeks ago I had three meetings with people who called me. Last week I had a couple more. Unfortunately most of those meetings were with people who want to work for Milestone rather than the other way around, but what you have to realize is that it’s quite flattering to be pursued. And after doing all the pursuing over the last few months, it’s nice to be on the receiving end.
The other point that I hope is not lost on the potential customers reading this blog is that marketing really works. I recently heard another local marketing person describe what his business does by saying, “We specialize in making your phone ring.” I thought it was a good line, but I think it’s more important to explain how.
For savvy marketers, the steps simply roll off the tongue. Setting goals, strategic planning, creative execution, measuring results; these are the building blocks of any successful marketing campaign.
However, to non-marketing people that process is steeped in mystery. A complex public relations campaign is viewed as merely sending out a press release. Maybe that’s because experts make it look easy.
The old saw is still true, “You have to spend money to make money.” And if you want to maximize the return on your investment, don’t be afraid to ask for help. Not only are we eagerly anticipating your call, we’re counting on it.
Until next week,
Matthew Anderson, President
Milestone Marketing Associates, Inc.