Branding

It's more than just a logo. It's how people perceive your business.

UPS is a great example. You don’t need to see their logo. You don’t even have to think about shipping. Every time you see a brown box truck you know exactly who they are and what they do – and you're probably hoping they're stopping at your house.

Think about that for a moment – UPS owns an entire color. True, it's not one of the good colors (like, for example, orange), but it's still an impressive example of how effective a branding strategy can be.

Does your business have a consistent brand identity? Here's a simple test: lay one of your business cards next to your company letterhead and envelope. Is it obvious that each item is from the same company? If not, then we really should talk about branding.

Does your brand differentiate your business from your competitors? Can you tell the difference between your website and theirs? Is your advertising instantly recognizable? If not, then you really should call us for a brand consultation.