Email Marketing

What's the difference between email marketing and spam?

People think that when you say “email marketing,” you're talking about spam. But there's a big difference. Nobody wants spam. It's an annoyance. A waste of bandwidth. The scourge of inboxes everywhere.

Email marketing is different. The only people who receive it are the ones who want to receive it. They're the customers you've already developed a relationship with, or they're prospects who are seriously interested in your company. So much so that they've asked you to send them email updates because they want to be kept informed about your company and its products and services.

In other words, they're highly-qualified leads who want to hear from you. You'd have to be crazy not to reach out to them.

Of course, there's an element of trust involved. They trust you not to email them too frequently. They trust you to send them emails they find relevant and interesting. And above all, they trust you to never, ever share their information with anyone else.

Violate that trust, and your email marketing efforts are dead in the water.

Let Milestone manage your email marketing efforts. We use tools to effectively and efficiently reach everyone who's opted in to your mailing list, and we know how to create the content that will get them to actually open your emails.

Thinking about an email campaign? Then give us a call.